Pay-Per-Click or PPC is one of the most significant models of online marketing that is suitable for both small and big businesses.
E-commerce advertising is crucial for eCommerce businesses as it is easily scalable, provides a healthy Return on Investment, and is backed by data. Ingold Solutions, a paid search certified agency, designs your eCommerce PPC management plans that drive results.
PPC for eCommerce is quite simple with a few steps that need to be followed to launch a campaign successfully:
Ad content for eCommerce PPC Campaigns is typically smaller in size with a headline and a few lines of ad copy. In some cases, an image is added as well. In case, you just deal with Google Ads Platform, you don’t even require an image. All you need to do is add a headline with two lines of ad copy and a link to your landing page.
Google Ads PPC model allows you to select the keywords that will trigger your ad. You can select keywords that are related to your business or the products you offer. As and when the users search for those keywords, your ad will appear in front of them.
Once the creation of your ads and selection of your keyword is completed, you can determine how much you want to ‘bid’ to have your ad displayed.
The standard bid may vary depending on the competitiveness of your selected keywords. If it is a profitable, high-volume keyword with many businesses targeting it; you’ll have to pay way more compared to a keyword that has low volume.
This is the reason why thorough keyword research is essential for eCommerce PPC.
PPC is an exceptional way of advertising your eCommerce business. Here are a few reasons why:
eCommerce being data-driven, almost its entire business model can be represented by numbers. PPC works well for eCommerce as it fits quite right into the structure. It allows you to comprehensively track your advertising campaigns, right down to the last penny. In addition, the process of optimizing an eCommerce store for conversions is quite similar to optimising a PPC campaign for more clicks.
When it comes to PPC, it is you, who decides whether you want your campaigns to be small-scale or large-scale. You don’t need a huge budget to get started with eCommerce PPC advertising and reap its benefits. Also, in PPC you don’t need to pay unless you start seeing results, and even then, you can adjust what you spend depending on your requirements.
One of the greatest advantages of PPC for eCommerce businesses is that your audience can be intensively targeted. You can choose exactly what you want to advertise and who you want to target the ads to.
The keywords you choose should be related to your product or services so that when a user is searching with words similar to the keywords you are targeting, your ad appears in front of them. For example, if you are running a bridal eCommerce store and are about to introduce a new collection to the line, you can create a group of ads specifically for that new collection. This will confirm that your ads are solely being delivered to those people, who you know are exactly looking for what you are advertising.
At Ingold Solutions, our team of certified paid search specialists has the expertise to manage cost-effective PPC campaigns for eCommerce clients across the globe. We know the right way to optimize and scale successful advertising campaigns for businesses across industries. If you want to get started with PPC advertising for your eCommerce website, contact us today!
