Audience Oriented Email Marketing
At Ingold Solutions, our team of experts first educates themselves on your audiences and targets the emails accordingly. We further refine the process by distinguishing your customers into specific reader and buyer personas. With information such as website interactions, CRM data, recent purchases, location data, and prior campaign activities, we determine what content is ideal for which customer and when to send it.
This is how our end-to-end email marketing process looks like:
- We develop personas for your target audiences,
- We create website content that helps you to build your email lists,
- We optimize your consent forms,
- We segment your audiences,
- We devise a goal-driven campaign,
- We craft creative email copies that are captivating,
- We create polished email templates that are responsive,
- We conduct A/B testing, and,
- Finally, we measure the outcomes.