Digital Marketing

Audience Oriented Email Marketing

At Ingold Solutions, our team of experts first educates themselves on your audiences and targets the emails accordingly. We further refine the process by distinguishing your customers into specific reader and buyer personas. With information such as website interactions, CRM data, recent purchases, location data, and prior campaign activities, we determine what content is ideal for which customer and when to send it.

This is how our end-to-end email marketing process looks like:

• We develop personas for your target audiences,
• We create website content that helps you to build your email lists,
• We optimize your consent forms,
• We segment your audiences,
• We devise a goal-driven campaign,
• We craft creative email copies that are captivating,
• We create polished email templates that are responsive,
• We conduct A/B testing, and,
• Finally, we measure the outcomes.

Drip Campaigns

Drip campaigns take targeted email marketing to the next level. In this type of campaign, pre-written emails are scheduled and delivered to specific recipient lists. The response of the receiver to those emails determines what email to send them next. It is a well-organized and automated form of targeted lead nurturing process with a well-defined end goal. The goal is to guide those leads on a path that makes them schedule a meeting with you in due course of time. Our team of experienced email marketing strategists, consultants, writers, and designers work with dedication to help you reach the finishing line. Our drip campaigns usually include the following processes:

• Creating email content and formatting it in a template.
• Mapping out the drip campaign based on the triggers.
• Determining what actions, the user should take in each email.
• Demonstrating the timing of each message to maximize results.
• Measuring the results of the campaign.

Lead Nurturing Emails

An ambitious email marketer always looks for opportunities to utilize a growing content library, limited-time-only offerings, and special events to engage with the leads. With the application of email marketing software, our experts will help you to craft one-off-lead nurturing emails to lend support to your other marketing initiatives including:

Sales Emails

The prime goal of any targeted email marketing campaign is to get leads to schedule a product demo. Our team of experienced players delivers email marketing services that help you reach this final stage.

Once the lead reaches the stage of requesting a demo, our lead generation specialist will create a personalized sales email that will help you to cover the last mile of your email marketing campaign.