Email Marketing Services That Drive Website Traffic and Increases Revenue
Email marketing is the process of sending commercial messages to your prospects or current customers via email. It gives businesses the opportunity to educate their audience about their services, products, discounts, or other offers that helps in incentivizing customer loyalty.
Email marketing can help you to increase brand awareness, grow website traffic, promote products/ services, and generate leads. So, if you are in search of an agency that can help you to maximise the result of your email marketing campaigns, you have landed on the right page!
Ingold Solutions provide 360- degree email marketing solutions. With a team of experienced players, we deliver services that drives revenue for your business.
Why your business needs an email strategy?
Email is possibly one of the strongest tools of a digital marketing strategy. As per reports, almost 98% of the consumers check their email inboxes daily. This is the same reason why 87% of B2B and 79% of B2C marketers use email as one of their core organic digital marketing tactics.
One of the most powerful aspects of email marketing is personalisation. It gives you the chance to curate the message and deliver it directly to the inboxes of your prospects. You can catagorise your audience based on their online behaviour, location, their past interactions with your brand and several other criteria. This detailed level of personalization allows you to send the right message to the right person at the right time.
As profitable as email marketing sounds, businesses can witness the outcome they want, only if they approach this digital marketing strategy with knowledge, skill, and expertise. This is where Ingold Solutions comes in. Our email marketing specialists have the expertise to leverage this medium and deliver high-quality results for you.
Email Campaign Management Services
Email Campaign Management Services by Ingold Solutions are inclusive, thorough, and far-ranging. With dedicated content marketing strategist, designers, industry-specific content writers, and project managers, we craft targeted email campaigns designed to engage and convert its recipients. Our holistic approach ensures that your campaigns are planned by closely following the latest industry practices and reflects the core value or message of your brand.
Our email marketing experts are adept in creating targeted drip campaigns, informative newsletters, conclusive email launches and other types of email campaigns. By utilizing superior industry technologies, winning email marketing practices, we will help spread your brand’s message to a large number of potential leads while frequently refining your strategy based on detailed data analysis.
Our Email Marketing Services Include:
Targeted Asset Launch Campaigns
eBooks and white papers are lead generation assets that need appropriate promotion to generate maximum results. Alongside social media and dedicated landing page creation, email marketing remains the bedrock of this promotional strategy. So, if you want to establish authority and thought leadership in your industry, asset creation is the first step that you should take.
Our team of expert professionals at Ingold Solutions craft customised email content for specified database of recipients. With conversion as our goal, we ensure each email feature is linked to a dedicated lading page. By incorporating best practices on editorial and user experience, we increase your open, click-through and download rates.
Comprehensive Drip Email Campaigns
By undertaking email drip campaigns, we will enhance the outreach of the initial emails that you send out, onboard new email subscribers and increase your brand recognition. Our team will create a series of touchpoints that will be delivered to defined prospects automatically on a routine basis. Our custom email drip campaigns are designed to avoid erratically planned, irrelevant follow-up emails which overwhelms recipients.
Automated Emails and Synchronised Sends
At Ingold Solutions, our team will coordinate your overreaching asset launch campaigns and provide personalised user experience to interested recipients. In addition, we will sync your email list with the customer relationship management software to record converted prospects accurately.
Customised List Segmentation
With the application of email list segmentation, we will nurture and guide your prospects to go down the sales funnel from the awareness stage to a final sale. We will segregate your audience group based on their job title, past content interaction, etc., and leverage this data to send unique and valuable content to them.
Content-Driven Email Marketing Strategy
Our Content Management System will provide valuable insights on how your content marketing strategy is resonating with your target customers and why. This will enable us to further fine-tune your email campaigns and improve results to ensure your business goals are being met.
Newsletter Management Services
Newsletters are one of the most popular forms of email content marketing. It provides you the opportunity to increase subscribers, engage with your prospective leads and remain top of the mind of your target audience.
At Ingold Solutions, our experts will also provide you with valuable content designed to encourage commercial actions and build brand authority. Using advanced demographics information of your website visitors we will create personalized, targeted, and high-quality email newsletters that will translate to higher open rates, click-through rates and conversions.
Newsletter Writing Services
The creation of newsletter content is just as essential as email marketing automations, towards achieving your commercial objectives. At Ingold Solutions, our content writers utilise industry knowledge along with internal subject matter expertise and proven best practices to craft email content that your target recipient can relate to.
The process of creating content for email newsletter starts with the construction of subject lines that encourage the recipients to open the emails. By the application of automation software, the subject lines can be customised to include the recipient’s name, industry or location.
Ingold’s content writers are trained to avoid language that may cause the recipient to turn off the email or be viewed as spam by email service providers. We will arrange the body of emails to promote readability and insert unique CTAs along with suitable photographs, illustrations, and videos.
At Ingold Solutions, our writers, and designers plan email newsletter content with your target audience in mind including how and in which device the content will be consumed. We believe that your email marketing campaign can only be as strong as the attention you give it. Choose us to experience how email marketing can be a game changer in your business.