Keep Your Audience Updated with Personalised Newsletters
Email Newsletters are a type of email that lets you notify your audience on latest updates, tips, or news about your company or products. It may be promotion of new products, weekly digests of content, or quarterly organizational updates, however there is no limit to what you can include in newsletters. With Ingold Solutions, you get profound newsletter management services that drive extraordinary results.
How to Develop an Email Marketing Solution for Your Brand
Email marketing strategies are multi-faceted and need a lot of preplanning to make it a success.
Select an Email Service Provider
Email Service Provider or ESP provides email marketing software that enable businesses to forward emails in bulk. It also lets you store, collect, and organise contact information of the recipient. ESPs which are more advanced consist of additional tools that allow you to:
- Conduct A/B testing.
- Segregate leads.
- Create forms for your website.
- Add dynamic content to your emails.
Build a Mailing List
Next to selecting ESP, you will require a list of contacts to whom you can send your email message to. Through the strategic use of attractive CTAs, customised webpage pop-ups and newsletter subscriptions, you can quickly create an email list. Another effective way to get people to sign up for your email newsletter is to keep gated content such as eBooks and informative white papers on your website.
Once you have a list of contacts, you must segregate it, so that your content can be personalised to maximise the desired result. Our email management team will audit your recipients and set them apart based on their age, gender, job title and other criteria. This will ensure that your content marketing is functional and pertinent for recipients who shower continuous trust and interest in your brand.
Design attractive Email Templates
As the saying goes, first impression is the last impression; it is important that your emails look attractive to make a good impact on the readers. Every brand is different, so your email design should be tailor-made to represent the uniqueness of your brand.
Ingold Solutions’ in-house graphic designers and technical services teams will work hand in hand to create HTML email templates that catches the eyeballs of the readers. We create email templates integrated with custom illustrations, imagery, call to action and other design elements that encourage interaction and conversion.
Once we finish designing and uploading the templates into your ESP, you will be all set to send out attractive looking emails in no time.
Write Captivating Email Copy
Our industry-focused writers will include the best practices of email marketing to create organic email copy tailor-made for your audience. We base the content on personas made for specific subscribers to leverage the benefit of personalization. From the tone and style to the structure of the content is customised to suit your unique requirements that encourage higher open and click-through rates.
Develop an Email Marketing Strategy
Our email marketing strategy includes more than just creating a mail list and compelling email messages. We also consider what type of email should be included and analyse what each one is used for. The email you choose vastly depends on what you wish to convey. The different types of emails that we include in your marketing strategy are:
- Email newsletters
- Transactional emails
- Welcome emails
- Sales or promotional emails
When to deploy your emails?
Any type of email you choose, must be strategically used, and deployed only when it is appropriate. Many popular ESPs gives you the opportunity to set up trigger emails which can be sent after it meets the specific criteria. You can also create emails with dynamic content such that the readers see content that is specifically designed for them.
Some of the criteria you may use in your email marketing campaigns are:
- Lead score change.
- New contact sign-up.
- Content download from website.
- Left items in the shopping cart.
- Requested a demo.
- licked in a previous email.
At Ingold Solutions, our email marketing experts determine the right time to forward the email to the recipient by closely studying the behaviour and expectations of your target audience. We will help you to choose triggers that are best suited for your brand and use it in its email marketing strategy.
Set Up Your Campaigns
After you have all the elements in order, it is time for you to set up the campaign. Our team of experienced email consultants have the expertise of setting up and organizing email campaigns across all the major email marketing platforms.
Setting up your campaign includes the following:
- Uploading a custom HTML template into your ESP.
- Creating segmented mailing lists.
- Adjoining copy to templates for specified email launches.
- Developing workflows that identify which emails to be sent and when.
- Utilising your marketing platform for email automation will turn your strategy into a powerful system that consistently nurtures the leads and creates a bond between your brand and your audience group.
Track Your Results
Email marketing is a recurring process that always has a scope of improvement. Post the launch of your email campaigns, we collect and review data to ensure your campaign is performing as you want it to.
Our content marketing experts will collect information on how your email performance, analyse it to ascertain how successful it is, present it your team and make recommendations on how it can be improved.
By understanding these metrics, you will have a deeper insight of your audience’s preference and learn the smartest ways to market your products/ services to them.
Email marketing is one of the most powerful lead generation tools available. With Ingold Solutions’ email marketing services you will be able to make utmost utilization of this influential yet complex medium. Our carefully designed email marketing strategy will help you to raise your brand recognition, improve inbound marketing outcomes and drive conversions that are most crucial for your organization.
Our team is composed of a content marketing strategist, project manager and content writer, designer and consultant who work together to manage every aspect of your email campaigns. With our expertise in newsletter management services, you can be assured that each of the email communication will be tailored to reach your target recipients and drive maximum revenue for your business.
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