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Why Pinterest Marketing

Social Media

Why Pinterest Marketing
Why Pinterest Marketing

Pin and Convert Your Target Audiences to Your Customers with Pinterest Management Services

Pinterest marketing is a way to make your brand more interesting to a target audience. Consider Twitter as a visual social media channel dedicated to your audience’s interests, and us as virtual painters. At Ingold Solutions’ we will help you to create and curate posts that make pinners keep coming back for more.


A Visual Discovery Engine

With 300 million active users who have collectively created over 200 billion pins, Pinterest is a visual search engine that is too big to miss out on.

How Pinterest works?

  • Publishers, or “pinners,” create boards around specific themes or products.
  • They then Pin visual content to those boards.
  • Each Pin is accompanied by a keyword optimized description.
  • Pinterest users search the database of pins using certain key phrases.
  • Users can Pin the content they like to their own board or to someone else’s.
  • They can also choose to follow certain pinners whose content they find interesting.

Rich Pins VS Regular Pins

Pinterest offers the option to post Rich Pins that provide additional context, including:

  • A bold title that displays with the image in the feed.
  • Additional descriptions for the Pin that enable greater keyword inclusion.
  • Your Pinterest account and photo.
  • A “follow” button.
  • Updates to reflect any changes to the linked page.

There are four main types of Rich Pins:

  • Product Rich Pins
  • Recipe Rich Pins
  • Article Rich Pins
  • App Rich Pins (iOS only)

At Ingold Solutions, we prefer Rich Pins over regular Pins as it improves the chances of your content’s discoverability on the platform, build brand awareness, boost engagement, and drive traffic to your website.

Why Pinterest?

The purpose behind pinning content to a Pinterest board is to remember it. This makes the content far less transient compared to feed-based social media channels such as Twitter, LinkedIn, and Facebook. In fact, the lifespan of the average Pin is way greater than that of a Facebook post.

Pinterest is also a more e-commerce friendly channel as compared to other social networks. More than 90% of pinners utilize this channel to plan, research and make purchases. Pinterest is like a second online store for B2C companies that sell physical products and as for B2B marketers, they can use Pinterest to visually promote content.

Every pin is a link back to your website that potentially increases your domain traffic and sends positive feedback to search engines.

Our Pinterest Management Services

At Ingold Solutions, our experts can tackle any facet of Pinterest Management Including:

  • Persona Development
  • Content Creation
  • Social Media Management
  • Pinterest Ads
  • Reporting

Pinterest can be a powerful platform for B2B and B2C businesses alike if you know how to strategically maximize its value to your marketing campaigns. Ingold Solutions’ social media strategists, work as a direct extension of your marketing team to help you optimize your presence on Pinterest.

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