Pinterest marketing is a way to make your brand more interesting to a target audience. Consider Twitter as a visual social media channel dedicated to your audience’s interests, and us as virtual painters. At Ingold Solutions’ we will help you to create and curate posts that make pinners keep coming back for more.
With 300 million active users who have collectively created over 200 billion pins, Pinterest is a visual search engine that is too big to miss out on.
How Pinterest works?
Pinterest offers the option to post Rich Pins that provide additional context, including:
There are four main types of Rich Pins:
At Ingold Solutions, we prefer Rich Pins over regular Pins as it improves the chances of your content’s discoverability on the platform, build brand awareness, boost engagement, and drive traffic to your website.
The purpose behind pinning content to a Pinterest board is to remember it. This makes the content far less transient compared to feed-based social media channels such as Twitter, LinkedIn, and Facebook. In fact, the lifespan of the average Pin is way greater than that of a Facebook post.
Pinterest is also a more e-commerce friendly channel as compared to other social networks. More than 90% of pinners utilize this channel to plan, research and make purchases. Pinterest is like a second online store for B2C companies that sell physical products and as for B2B marketers, they can use Pinterest to visually promote content.
Every pin is a link back to your website that potentially increases your domain traffic and sends positive feedback to search engines.
At Ingold Solutions, our experts can tackle any facet of Pinterest Management Including:
Pinterest can be a powerful platform for B2B and B2C businesses alike if you know how to strategically maximize its value to your marketing campaigns. Ingold Solutions’ social media strategists, work as a direct extension of your marketing team to help you optimize your presence on Pinterest.